The Helms motto was "Daily at Your Door" and every weekday morning, from both the Culver City facility and a second Helms Bakery site in Montebello, dozens of Helms coaches, painted in a unique two-tone scheme, would leave the bakery for various parts of the Los Angeles Basin, some going as far as the eastern San Gabriel Valley. Expansion and new bakery in Montebello Helms delivery truck circa 1950 located at the LeMay Car museum in Tacoma, WAĭespite never being sold in stores, Helms baked products soon became known to millions of consumers. Helms vehicles sported the Olympic symbol, and it also appeared on and was mentioned in, the Helms logo on the bread wrappers, the company logo and sign. teams at London and Helsinki requested his bread be served. His relationship with Olympians continued in later years, the U.S. His slogan was "Olympic Games Bakers - Choice of Olympic Champions." Four years later in time for the 1936 Summer Olympics Germany asked Helms for his bread recipes to feed to the German Olympic team. Helms started construction on a building between Washington and Venice Boulevards in 1930 and, on March 2, 1931, the Helms Bakery opened with 32 employees and 11 delivery coaches (trucks).īy the next year, the Helms Bakery had become the "official baker" of the 1932 Summer Olympics when Paul Helms won a contract to supply bread for the 1932 games in Los Angeles. In 1926, Paul Helms of New York took early retirement for health reasons and moved his family to Southern California and its mild climate. History Olympic Bread sign on the building Early history The buildings have now been adapted for reuse as retail shops, restaurants, and furniture showrooms the complex is part of what is now called the Helms Bakery District. The Helms Bakery on the border of Los Angeles and Culver City, California, was a notable industrial bakery of Southern California that operated from 1931 to 1969. Los Angeles/ Culver City, California, U.S. Helms Olympic Bread building, Culver City, California, 1977
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